About us


After decades of international business and growing several start-ups in the food industry , Erwin and Florenzo decided a few years ago to join forces and bring their expertise together. Combining their knowhow, they started a company that successfully developed healthier food products for third parties (e.g. HighKey). From there the idea arose to set up their own new healthy food brand.

During the marketing study it became clear that healthier food alternatives are more embraced within e-commerce than in traditional retail. When thinking of online sales, you quickly end up with the large well-known (global) e-commerce platforms. These platforms have a huge reach but no specialisation, especially when it comes to food. And, none of them focus on supporting resellers in any material manner. Erwin and Florenzo experienced this first-hand when they wanted to start selling their own products via these platforms. Instead, they decided to offer their products to local online stores throughout Europe and started looking for an experienced distribution channel for e-commerce. What followed turned out to be the start of FoodConnX.

Distributors and wholesalers have been around for decades and are indispensable in the food industry. Finding one with experience and dedication to e-commerce proved more than a challenge. If you can find someone that does something in the e-commerce channel, they usually do it as an extra in addition to traditional retail and only locally. This is why Erwin and Florenzo decided to fill the gap themselves and started FoodConnX.


Our mission

FoodConnX is the connecting partner for both suppliers and customers who share the vision of an innovative, healthier, and more diverse future when it comes to foods. To successfully fulfil this role as FoodConnX, convenience and efficiency are of great importance to us.

In addition, we are flexible in what we offer and can therefore respond quickly to new trends and needs. As a whole, FoodConnX will offer a wide choice of foods accessible to whole of Europe for a fair and transparent price. Within the food industry we will be the answer in a world that is forever changing.


Our service is focused on B2B and therefore we need to make sure you’re a registered company. When the application is approved you can log in. When logged in all products and prices (excl. VAT) will become available on the website and you can place your order.

Your order will be picked at our fulfilment center and forwarded as 1 shipment to the indicated delivery address. The order will be delivered by our logistics partner on 1 or more pallets, depending on the order quantity.

We deliver through whole of Europe.

When all products are in stock, your order will be delivered within one working week.

All products have a shelf life of at least 6 months, unless otherwise stated on our website.

The delivery costs are depending on the combination of your order quantity and to which country we have to deliver.

We offer the most common payment methods such as CreditCard (Visa, MasterCard, American Express), PayPal, iDeal, Bancontact, Giropay, Przelewy24, Cartes Bancaires, ApplePay, etc.

Payments are processed digitally and must be paid before completing the order.

Advance payments ensures that we as a company can be lean, meaning we can offer you products for the best prices.

We are currently developing an online environment from which you as a customer can download all required product information. If you need information before this is available, please send us an email (info@foodconnx.com) in which you indicate what product information you require and we’ll share it with you.

Let's connect

With our expertise and dedication in the food industry and e-commerce, we provide all the solutions to allow brands owners to participate in this growing channel of business – from storage to shipment and from marketing to after-sales. These all-inclusive services ensure that brands can expand their online sales throughout Europe. It’s the ideal stepping stone to a relatively new and growing market. If you are a brand which is interested in expending your business, then we are your connecting partner. Contact us and discover what we can do for you.

As an online wholesaler with all-in fulfilment services and a dedication to e-commerce, we are the ideal partner for online B2C businesses. Our combination of services ensures that you can order suitable food products easily in small quantities at competitive prices. If you are interested in what we have to offer, please register your company and you can order directly.

Let's connect